photography career

The fashion sense of photography

Fashion photographers are a dime a dozen, but then there are only a handful whose work truly shines through. Just search for Dabboo Ratnani fashion photos on Google Images and you will get the whole picture – pun intended. There are tons of photographs of celebrities in their bare essentials or even less and then there are those who have some really ridiculous props like Akshay Kumar in a formal attire on a kids three tyre cycle. The photos evoke a reverence for the mind and the skill behind the camera that clicked it, as the viewer focuses on the person and not their surroundings.

At the end of the day talent – that inherent knack to do a certain thing, does go a long way, but then with perseverance and patience, as they say a person can move mountains. So for someone who wants to be able wield their camera to capture a photo worth a million bucks, here’s some pointers:

The photographer and the model are on the same team when working to achieve that ultimate look and coveted photograph. So it important the central concept and the goal they are trying to achieve are both discussed and properly worked through, so when the session begins, they are able to give their best. Every shot needs to talked through properly – background, look, light, make-up – every detail is important.

More often than not, it isn’t the product being sold. It is the lifestyle that it reflects. Therefore it is important, that the overall look of the photo should drive the viewers attention to the lifestyle being portrayed. Basically the picture needs to have personality, and that comes from the person. In this case – the model. So give precise and concise directions to the model, so they can put their best look for the shot.

Confidence. It shows in the eyes. The photographer needs to instil that in the model and that is why many photographers can be heard calling out praises to the models throughout the photo session. They also keep giving pointers to hold a pose or change a pose. The photographer too needs to believe in his work. If not the photo can go wrong in more ways than one. Having confidence in their own vision, helps the photographer to work around the concept and take calculated risks as well.

Click and move. Another salient feature is that they keep on clicking. They do not stop. And by the end of the session they have a million photos to go through and sort out the ones that work the way they are supposed to. They also don’t stop moving. The intention is to capture what is before them from every angle possible.

Katrina Kaif way back in January posed and was clicked by visually impaired photographer Bhavesh Patel and the resulting work is astonishing. Talent, perseverance and true dedication at the end of the day is what truly makes up a picture worth its weight in gold.